This year, Black Friday will be on November 24, 2017 and Cyber Monday will happen on November 27, 2017, just a few days later. While it used to be a single, intense 24 hours of deals, it has become so popular that it’s now a full weekend shopping extravaganza. You’ll see the same thing happen during Black Friday 2017.

Black Friday, the classic American shopping event, falls on the fourth Friday of November each year. Why? Well, it’s because it’s the day after Thanksgiving, which is a public holiday in the US. While Black Friday can seem like a full-fledged holiday, Americans generally don’t get the day off to celebrate it.

Save the Dates

Year Date
Black Friday 2017 November 24th, 2017
Black Friday 2018 November 23rd, 2018
Black Friday 2019 November 29th, 2019
Black Friday 2020 November 27th, 2020

Black Friday and the countdown to Christmas

It shouldn’t come as a surprise that this is the biggest shopping event of the year in the States. With so many amazing Black Friday deals happening just about a month before Christmas, it’s treated by many Americans (both stores and shoppers alike) as the official kick-off to the holiday shopping season.

The link between Thanksgiving and the Christmas shopping season can be traced back to an important moment in American history nearly a century ago. The relationship between the two holidays was the cause of a bit of a national controversy back in the day. In the 1930s, the tradition of starting holiday advertising the day after Thanksgiving had already become entrenched in American retail culture.

The problem was that, back then, Thanksgiving officially happened on the last Thursday of November. That meant that sometimes it would fall on the fourth week of the month (four weeks before Christmas) and other times during the fifth week of the month (three weeks before Christmas). This meant that the shopping season was occasionally a week shorter than usual. 1939 was one of those years. Safe to say that retailers weren’t super pumped about the prospect of a shortened shopping season.

Since the United States was in a recession, President Franklin D. Roosevelt wasn’t a big fan either. So, he decided to do something about it. He made an official proclamation that stated that Thanksgiving would be on the fourth Thursday of the month from then on. Voila! That’s why we see all the Black Friday sales the day after American Thanksgiving nowadays.

Now, the story behind Black Friday Canada is a little bit different (and more recent). If you’re interested in another history lesson, you can check out our blog post about it right here…

Discover our selection of Pre-Black Friday Deals