The Friday after the Thanksgiving Day is the much celebrated Black Friday. It usually falls between 23rd November and 29th November. This US trend is winning over the Canadian shoppers with the best deals of the holiday season.
The Canadian’s are truly shopaholics and eagerly wait for this day with great enthusiasm and expect to find better deals than the Boxing Day. Black Friday success in Canada can be seen by analyzing the Black Friday 2014 trends in Canada. Some of the trends witnessed are:
- The American retailers, who decided to set up stores in Canada, attracted a lot of shoppers. Thanks to their great social media efforts. Given the strong social media presence on Facebook and Twitter, Nordstrom was one of the top gainers.
- 2014 Black Friday was one of the busiest online shopping days. The online sales grew roughly about 20.6% in comparison to 2013 driven by promotions, mobile shopping and email marketing. Free shipping offers and online coupon codes are two motivating factors to shop online. Though, avoiding crowds and free returns also add to the popularity of the Black Friday online sales.
- Facebook advertisements, especially the geo-targeted campaigns drive sales. Not only big brands but also the small businesses are using the Facebook Advertising feature to drive the sales. The Black Friday Canada deals advertised through Facebook saw a better response in comparison to the other deals.
- Trends suggest that the most popular items that people prefer to buy on Black Friday are television, iPads, iPhone, Samsung Galaxy Tab, Xbox, PlayStation, kindle, kitchen and home appliances, home furnishing and furniture. Believe it or not, the Frozen themed toys and clothing was also a rage on the Black Friday shopping.
Apart from these trends, few things that you need to know are that clothing and accessory deals are equally lucrative and brands like Amazon, Target, Macy’s and Toys R Us come up with lucrative offers and discounts. But when shopping on Black Friday, don’t forget the Black Friday shopping tips to avoid any inconvenience and hassles.