Is there a difference between online and in-store Black Friday deals? Is there any advantage to going to the store find Black Friday deals?
No, there’s almost no difference between in-store and online Black Friday sales. You can even find “online-only deals” on retailers’ online stores. So, there’s no real advantage in going to a retailer’s store this Black Friday. Don’t let these old Black Friday shopping myths send you in the wrong direction.
So, what’s deal?
Every year, Canadian retailers work hard to stand out from the crowd in order to capture your attention during one of the most competitive shopping periods of the year (Bingo, that period is Black Friday). After analyzing more than 257 retailers, it was surprising to find that around 7 out of 10 of them start preparing for next year’s Black Friday the minute after this one ends. It makes sense, Black Friday is one of the biggest shopping events of the year. But how big is it? Well, let’s say both e-commerce and traditional retailers depend more on Black Friday than you think. Since there’s no other day of the year quite like it (besides Boxing Day), their sales on Black Friday is often equal to what they make in a whole month.
There are a lot of Black Friday shopping myths and misinformation (dare we say, “fake news”) out there. So, we decided to find out what differences exist between online and in-store Black Friday and tackle some of the most common online deal myths.
Top 3 Black Friday Shopping Myths
Myth #1: You find better deals in-store than online
In order to crack this myth, we compared online deals with in-store deals during past Black Friday sales and guess what? They are either exactly the same online and in-store or there was a larger discount online. Across many retailers, including Best Buy, the trend was the same.
Here’s a quick comparison of Best Buy’s Pre-Black Friday online and in-store deals:
Another Advantage: “Online-Only Deals” have been gaining momentum (and availability) over the past few years. It makes sense for everyone. Retailers save costs by shipping the product directly to your house while you get to shop from the comfort of your own home. That’s what we call a win-win.
Myth #2: In-store “Lowest Price Guaranteed” claims are valid during Black Friday
Nope, this is generally one of the only times of the year where price match guarantees are not applicable (yes, even in-store). Many shoppers tend to assume (and not unreasonably) that a store’s “Lowest Price Guaranteed” slogan applies during shopping events like Black Friday. As you can see here, that is definitely not the case:
Myth #3: The same amount of stock is available online and in-store
When a deal is hot, like really hot, it will sell like hotcakes. So, what’s the best way to get your hands on the deal before it’s gone? The first reaction of many of us would be to hop in the car and drive down to the local mall. The thing is, there may actually be a higher chance of missing out on the sale if you decide to go directly to the store. Surprising, we know.
We monitored sales in multiple cities, everywhere from Toronto to Vancouver, and found that the in-store pickup option goes from “in-stock” to “out of stock” within hours of the deal being published. Those aren’t great odds.
A final note from BFD
We’d love to hear your thoughts and stories, so feel free to comment in the section below. If that’s not your cup of tea, check out our deals section to see all the Black Friday deals that are already there. What are you waiting for? Get going!